Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the competition is essential. Competitive analysis has always been a core approach for gaining a competitive advantage, but the advent of AI technology has revolutionized this field. AI-powered tools are reshaping how businesses gather, process, and act upon informa

Introduction In today’s fast-paced corporate environment, maintaining an edge of the competition is essential. Competitive analysis has always been a core strategy for achieving a market edge, but the advent of Artificial Intelligence (AI) has revolutionized this process. Tools driven by AI are reshaping how businesses gather, process, and utili

Introduction Social media marketing has evolved dramatically in the last few years, shaped by changes in innovation, user behavior, and business needs. One of the most significant shifts in the advertising sphere is the rise of AI technologies. AI’s potential to reshape social media marketing is capturing the attention of businesses and marketers